Adidas Will Stop Making NHL Uniforms After 2023-24

ESPN is reporting that NHL uniform maker, Adidas, will not renew its contract when it expires after the 2023-24 season. Adidas took over the NHL’s uniforms in 2017.

That noise you hear is fans celebrating. Yes, there are people that really care about this stuff.

Adidas is responsible for bringing the “Reverse Retro” program to the league in the 2020-21 season. The program, which has been Adidas’s most popular move on the ice, will return this upcoming season.

The Adidas deal was worth a reported $35 million a year for the NHL, double what it was being paid by Reebok. Per the report, the league has told other uniform manufacturers that they’re open for business.

The brand to keep an eye on is Nike. Nike was involved with the NHL in the late-1990’s and early 2000’s. Nike currently manufactures the uniforms for the IIHF and their associated teams.

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