Section 247 Sports host Brett Halpern loves to joke that factions equal ratings. He can now add Brady vs Belichick to his list of what “equals rating.”
The return of Tom Brady to New England drew an unbelievable 28.5 million viewers to NBC’s Sunday Night Football. That’s the largest SNF audience since the 2012 week 17 Dallas-Washington battle for the NFC East.
The total share is impressive as well.
Bucs-Patriots drew an estimate 34-share on the evening. That’s the highest in the history of SNF and it occurred in a time when less people are watching things live.
Kudos to the NFL, Bucs, and Pats for their build to this game. All three went all in, especially on social media, to play up the importance of this game even if the GOAT & head coach GOAT didn’t.
Numbers via Front Office Sports