UFC has inked a $175 million deal with cryptocurrency market place Crypto.com according to Sportico. The deal makes Crypto the UFC’s first ever global Fight kit partner with the deal.
In addition to the kits, Crypto.com’s logo will appear on the cage, corners, and additional fighter garments. Fighters will not get a cut of the $175M according to Ariel Helwani. Fighters will be able to approach Crypto.com and obtain their own deal.
Once again the UFC lines their pockets but fighters are left out to dry.