Endeavor Holdings Group, the owner/operator of Ultimate Fighting Championship, reported earnings for the first time as a publicly trade company. While the company saw an overall revenue decrease in Q1, $1.08B vs. $1.19B, their sports holding saw a 22.1% increase in revenue.
The 22.1% increase of the sports properties amounted to approximately $283.5 million in revenue and much of it is due to the UFC and their television/streaming/PPV business. While other sports entertainment companies treaded water during the pandemic, the UFC was able to provide one of its best years ever.
Endeavor went public in April and filed with the SEC plans to buy an additional chunk of the UFC with at least $1.75B from their initial IPO.